A brand guideline template, also known as a brand style guide or brand book, is a document that outlines the visual and verbal guidelines for a brand. It serves as a reference for anyone who works on the brand, such as designers, marketers, and content creators, ensuring that all brand communications are consistent and aligned with the brand's values and personality.
A typical brand guideline template includes the following elements:
- Brand identity: This section includes the brand's logo, color palette, typography, and other visual elements that make up the brand's visual identity. It defines how and where the logo should be used, the color codes for the brand, and the font families and sizes that should be used in various applications.
- Brand messaging: This section outlines the brand's messaging strategy, including the brand positioning, tone of voice, and key messaging points. It provides guidance on how to communicate with the target audience in a way that is consistent with the brand's identity.
- Brand applications: This section shows examples of how the brand identity should be applied across different media, such as print, digital, social media, and advertising. It provides guidance on the use of imagery, graphics, and other visual elements to ensure consistency across all brand touchpoints.
- Brand guidelines: This section provides general guidance on how to use the brand guideline template, including instructions on how to use the brand elements, how to create new applications, and how to maintain consistency over time.
Brand guideline template for any brand designer to make his logo and visual identity clear